Your Google Maps listing is the box with your name, hours, photos and reviews. Google calls it a Google Business Profile. Google says it picks who shows up by how well you match the search, how close you are, and how well known you are.
Google ranks the map on three things: how well your listing matches the search, how far you are from the person searching, and how well known you are. The listing is where the first one is decided.
Source: Google Business Profile Help, "Tips to improve your local ranking"
The listing's own Performance screen shows the calls, website clicks and direction requests it brings. "Calls" there counts taps on the call button, not answered calls.
Source: Google Business Profile Help, the Performance screen
Checked 7 Oct 2026.